Learn how the battle for consumer attention will be fought with data and identity, and how brands could position to win with 1P identity. Forrester's Joanna O'Connell answers the most asked questions about dynamic creative (DCO) technology. Get insight into the positive impact of combining omnichannel marketing and personalized messaging.
Here's what brands need to know as digital marketing transitions into a post-cookie world. Save time and money by automatically generating thousands of personalized image and video ad variations.
Here's what brands need to know as digital marketing transitions into a post-cookie world. Save time and money by automatically generating thousands of personalized image and video ad variations.
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Jivox is a cloud-powered platform designed to solve the problems of marketers in a privacy-first, omnichannel world. By unlocking flexible creative automation and combining it with decisioning built on first-party data, marketers can ensure every touchpoint is personalized for their customers and continually optimized.
Machine learning will boost digital marketing personalization and give your brand the competitive edge. Learn about the four key benefits of this technology and its impact on ad performance when machine learning-based recommendation engine is used in real-time to deliver highly relevant ads to micro-segments of consumers.
As TV becomes addressable, brands now have the power to personalize their communication to individual households. Personalizing video ads, however, comes with its challenges. Video ads are expensive and time-consuming to produce, limiting brands' ability to achieve the scale they need for the 1:1 messaging consumers expect.
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Pat J.
Jan 28, 2017
