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Rule Broadcast Systems Back in 2008, two well-established brands, Rule Broadcast Systems and Boston Camera Rental Company, joined forces to become Rule Boston Camera. With a combined 50+ years of experience in professional equipment rentals, tech support and services for film, video and media-makers, Rule Boston Camera is committed to providing quality equipment, the most current technology, the broadest possible range of knowledge and experience and world-class customer service - all under one roof.

With regular training sessions to enhance their knowledge of new and upgraded equipment and best practices, the Rentals Department provides customers with the latest equipment and technology in film, video and digital cinema cameras, accessories, production and post-production equipment, communication systems, lighting and grip gear, audio equipment and more.
Services
At Rule Boston Camera, we offer top-notch, professional, production and post-production rental equipment for film, video, media and content makers. Our engineering and quality control departments ensure that our equipment is prepped and ready-to-go for your next project so you can focus on creating the best feature film, web, corporate, TV, or documentary program ever!
Opening an account with Rule Boston Camera is the first step in a long and happy relationship! If you have any questions, contact Rentals by email or phone at 800-785-3266 during regular business hours from Monday through Friday, 8:00 am to 5:30 pm.
Here at Rule Boston Camera, our Rentals team provides decades of knowledge and experience to support a diverse group of customers ranging from students and independent filmmakers to large production companies, ad agencies, broadcast and cable networks, government organizations, and educators including schools and universities.
Regularly, we clear our rental inventory to make way for new equipment, allowing our customers to get some good deals on fully-functional, well-maintained, used equipment as part of our Pre-owned Equipment Shop on eBay. Shared Storage Solutions for post-production workgroups, specific to the needs of your business and your budget.
Reviews (10)
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Ray Cruz
May 11, 2022
Had another rental company cancel my order the day before a wedding I had to film. Rule had everything I needed and ready within an hour. The staff was very knowledgeable and friendly. They were able to get me out of the worst situation a videographer can be in. I'd give 6 stars if I could.
Jim DanDee
Nov 22, 2021
They do indeed Rule Camera (rentals) in Boston, so by my metrics, all is well. Their staff is a perfect balance of long time experience without the jaded attitudes. They put up with me, which says A LOT, time and time again. From day before rentals, small or big, they treat me and my needs with the same care as they did the first time and as they do a massive rental. Love, love these folks.
Kevin Parada
Sep 20, 2021
Rule Boston Camera is amazing, they have gone above and beyond for me over and over. I own a small production company but have never been treated that way, they always have my back. In addition they offer competitive prices. They also thoroughly check and service their gear. I will not go anywhere else, they are true professionals and love what they do.
Sean M.
Aug 28, 2021
Went into Rule today unannounced looking for some help rigging my extra big set up. A Sony F35 and a Canon 30-300mm. I was a newbie when it came to a rig this big. Jon Mullin was there to guide me through the set up and even recommended gear I would need. Everything went smoothly from set up to check out. I felt comfortable leaving the shop ready to go shoot. Jon Mullin was a pleasure to work with. Thanks again Jon!
Dustin VanderMost
Jan 13, 2021
Arguably the best rentals in Boston, not to throw shade at anyone else but rule goes above and beyond every time i deal with them
Garrett Hacking
Apr 07, 2020
This place is amazing! I wish we had the likes of this in Denver! This summer I was shooting a conference in Boston. I had my first on site disaster resulting in a broken lens. I texted my assistant in Denver to line up a replacement rental ASAP. Rule was super helpful and accomodating and had exactly what I needed at a very reasonable rental price.

They made the pick up and drop off super seamless. Service was friendly and empathetic. AND they didn't nickel and dime me over an extra hour or two which was super helpful and stress-reducing, as when I dropped it off, I was trying to check out of my hotel, arrange a ride to Rule and then the airport. I called and they said don't sweat bringing it a couple hours "late". That helped a ton! Can't recommend this shop enough. Please come to Denver :
Himalaya Kilaru
Mar 29, 2020
Probably the best production rental in the area. The people here are very sweet and warm. The other day, I rented some equipment from them and had a few questions. Alex lopez went above and beyond to make sure all my questiosn were answered. Also, when i left the store I forgot to collect all the stuff i ordered and they called me while I was on my way back to le tme know that i forgot some of my stuff but I already came a long way by then, but BRyan stayed back AFTER HOURS for me untill I come back to Rule and get all the stuff I need. He is just awesome. As long as BRyan is working for Rule they have my business.
Mkm
Nov 10, 2019
They are very kind and treat their customers all the same. And, they are very professional, and good at their job. I would recommend this place if you are looking for a video rental service.
Jeremy Valadez
Feb 16, 2019
* * * Rule's Totally Cool * * * Rentals, cool folks, and they even have seminars with pizza and beer. FOR FREE!
Rachel Rodgers
Jan 10, 2018
Good gear, but staff was a little rude to me when I couldn't pay a deposit on a rental. (I don't have a credit card as I'm a student.) made it seem like I didn't make enough money and shot me down. Won't be coming back.